Swedish Workshop UK 2023

Swedish Workshop UK 2023 is a recurring meeting and marketplace for the whole of Sweden between Sweden's tourism industry and tour operators based mainly on the British market.

Swedish Workshop UK 2023 in London is running simultaneously to World Travel Market London (WTM), the world's second largest travel trade fair where the industry meets, contacts are made and the foundation for next year's sales is laid. Situated just a three minute walk from WTM and ExCel, this is where Visit Sweden offers a relaxed atmosphere for British tour operators and Swedish suppliers to meet.

NEW for 2023! - Nordic Meet & Greet, 6th of November

For the first time ever – the Nordic countries are hosting a joint Nordic Meet & Greet.

It will be a fun evening on the 6th of November at The Good Hotel, Royal Victoria Dock. An excellent opportunity to come and network with our Nordic suppliers in an informal and relaxed setting, enjoy refreshments and a chance to win some great prizes!

More details here about the Nordic Meet & Greet.

7th of November - Swedish Workshop UK 2023

Running simultaneously to WTM on Tuesday 7th Nov. Only a 3 min walk from ExCel
Meet up between Swedish suppliers and tour operators based mainly on the British market
20-minute meeting slots
As a buyer you choose the timing and the suppliers you want to meet
No need to stay all day as a buyer - you choose the number of meeting slots
Sample Swedish buffet lunch & Swedish ‘Fika’ all day
Develop and strengthen business relationships

As a buyer:

Swedish Workshop UK 2023 provides a forum for senior travel industry decision makers with direct purchasing responsibility including tour operators, travel agents and wholesalers. Providing you with the best opportunity on the UK market to meet suppliers from the Swedish travel industry and discover Swedish destinations and travel solutions catering to both your and your customers’ needs. As a travel trade buyer, Swedish Workshop UK 2023 is an exclusive and very effective way to source and grow your network of reliable and high-quality Swedish suppliers. Swedish Workshop UK 2023 facilitates networking, providing the opportunity to meet, greet and discuss business, leading to contracts being signed whilst expanding business connections. If you’re a travel buyer looking for inspiration, new experiences, and fresh bespoke travel products in Sweden, then Swedish Workshop UK 2023 is the right place! Swedish Workshop UK 2023 in London is Visit Sweden's premier event in Britain for Sweden, running simultaneously to WTM London at the convenient located Crowne Plaza Docklands Hotel - a 3 min walk from ExCel. We are shaping the new era of purposeful travel.

Buyer profile:

Senior travel industry professional with direct purchasing and contracting authority, within a company buying and packaging tourism services and selling them primarily on the UK market, either directly or indirectly to the public.
Already doing business in and/or desire to expand within Sweden.
Annual budget of consolidated spend in various categories (air, hotel, transportation etc).
Attending Swedish Workshop UK 2023 with a view to developing new business with the Swedish travel industry.

Suppliers at Swedish Workshop UK 2023:

Abisko Mountain Lodge

Adventure Lapland

Brändön Lodge / Pine Bay Lodge

Camp Ripan

Elite Hotels of Sweden

Eriksberg Hotel & Nature Reserve

Jämtland Härjedalen Tourism

Kiruna in Swedish Lapland

Lapland Resorts

Scandinavian Airlines

Skansen